Break From The Pack

Break From The Pack

MindPower Recognition and its series of mind strategies under the heading Neuro fault Protection concern thinking out of the unconscious mind or through Intuitive Intelligence rather than struggling to think smart out of old, redundant hog-tied thinking practices.

MindPower Recognition is not alone in this field of research or associated ideas such as developing exercises involved in thinking out of the box, pushing the envelope and Maverick thinking.

Robert DentonThe creator of MindPower Recognition did all the above to the extent of moving from conscious thinking to unconscious or intuitive intelligence in his search for a means of recovery from chronic burnout. It is well understood that many people do find it difficult to get their minds around the idea of thinking in a dimension where they have no ability to manage or actively partake in the creative thinking process. The irony is that we all do this all the time but we deny its presence because we can only perceive ourselves as thinking our thoughts in our conscious thinking habit. Break out of this limitation and you will be exposed to a world of immense creativity. The following names are just some of the people who did that. Albert Einstein, Leonardo da Vinci, Van Gough, Constable, Gainsborough, Bill Gates, Richard Branson, Mozart, Picaso and all the great inventors, artists, musicians and scientists for at least the past 5000 years, the creators of facebook, twitter, etc., etc., etc. All these people are just a tiny percentage of our ongoing population. What makes them different is their ability to think out of their Intuitive intelligence. How did they do that? Mostly by accident but they took notice of what they had done and worked on doing more of it. Why does it work? The simple answer is the unconscious mind is thousands of times more powerful than the conscious mind also it does not have all the limitations of habitual redundant thinking that dog conventional conscious thinking.

 If you are interested in just getting past your habitual limitations of conscious mind thinking, the following  article posted by in 2012. is worth reading

This article was co-authored with John Austin and is second of in a series examining the key components of strategic aptitude: anticipating, thinking critically, interpreting, deciding, aligning, learning. For an overview of all six skills see 6 Habits of Strategic Thinkers. 

For more information go to

In 2009, J D Wetherspoon, a chain of more than 800 pubs in the UK, was facing declining sales. Demand for beer had been down for five years. In addition, pricing pressure from super market chains was intense, and higher alcohol taxes further squeezed its already tight margins.

What would you say is the company’s real business problem?

Most people see it as a sales problem and recommend better marketing and promotion. But this reflex may be wrong. In Wetherspoon’s case, the company examined the problem more deeply, looked at data, and framed the situation from multiple angles. In the end, they found the real problem: A subtle but profound shift in consumer preferences.  As a result, the chain responded with much bolder actions, transforming all its pubs into family friendly cafes during day hours.

The strategy worked. Wetherspoon saw its earnings per share jump by 7.1 percent in the first year. Two years after this frame shift (2011), it has maintained its earnings per share and, with the investment in this new strategy, its free cash flow is up 12.9 percent. Exploring multiple problem framings, by zooming out rather than in, gets you to the root of issues and more creative solutions.

If you fail to do this, you risk solving the wrong problem.

Ironically, the more experience you have, the harder it will to break from conventional mindsets. Leading companies often get stuck in old business models. Kodak engineers developed an early version of the digital camera, while the rest of the company remained focused on chemical film processing. Microsoft executives doubted the value of online search as a revenue model. Barnes and Noble seemed convinced that people would always want a physical book in their hand.

In his book Thinking, Fast and Slow, Nobel laureate Daniel Kahneman attributes shallow framing to people substituting easy questions for hard ones. We often miss the crux of the issue by drawing imaginary connections between what we see and what we expect to see. As our own book Winning Decisions explains, the essence of critical thinking is to slow down this process, learn how to reframe problems, see beyond the familiar and focus on what is unique in any important decision situation. Here are four ways to hone these critical thinking skills:

1. Slow down.  Insist on multiple problem definitions before moving towards a choice. This doesn’t need to be a time consuming process – just ask yourself or the group, “How else might we define this problem – what’s the core issue here?” This should become a standard part of every project scoping conversation you have, especially when the issue is new or complex.

2. Break from the pack. Actively work to buck conventional wisdom when facing new challenges or slowly deteriorating situations. Don’t settle for incremental thinking. Design ways to test deep held assumptions about your market. Of course, different is not always better so seek to understand the wisdom inherent in conventional wisdom as well as its blind spots.

3. Encourage disagreement. Debate can foster insight, provided the conflict is among ideas and not among people.  Increasingly, we live in a world where people can choose to interact only with those who agree with them, through Facebook friends, favorite news sources, or our social cliques. To escape from these cocoons and echo chambers, approach alternative views with an open mind. Don’t become a prisoner of your own myopic mental model.

4. Engage with mavericks. Find credible mavericks, those lonely voices in the wilderness who many dismiss, and then engage with them. It is not enough to simply be comfortable with disagreement when it happens to occur.  Critical thinkers seek out those who truly see the world differently and try hard to understand why. Often you will still disagree with these mavericks, but at times they will reframe your own thinking for the better.

 Break from the pack is the strategy that all successful entrepreneurs achieve, it is also what all the small business right up to the big corporations are trying to do every day to stay in the game.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.